Join Now!
Advertising
-
“Opposites attract”, Color Marketing Director for Sherwin Williams Jackie Jordan
September 19, 2012 by Julie Stonehouse in IDAL News / 4 Comments.
Contact Julie Stonehouse by email or visit Julie's web site, http://URL
“Opposites attract” declared Jackie Jordan, Color Marketing Director for Sherwin Williams, at the start of her Colormix 2013 presentation at the IDAL convention in Reno. Using influences from designers in fashion, furniture, and jewelry, Jackie identified four main color palette trends: Midnight Mystery, Honed Vitality, Vintage Moxie, and High Voltage. Each trend has ten Sherwin Williams paint chip colors to inspire decorative artisans like us for base coats and complimentary faux finishes.
Jackie completely convinced me that the dark, brooding energy of the colors in Midnight Mystery can co-exist with the Lite-Brite thrill of High Voltage. These are the trends for a client that wants to push the envelope, like a new night club or restaurant. Honed Vitality and Vintage Moxie will move a client’s home or residential space forward in a gentler manner, though they are by no means boring. Honed Vitality speaks of the “magical hour” that happens at dusk, when all the world seems to glow. This trend also follows our fascination with the natural world and the colors offer a respite from our harried modern lives. Vintage Moxie contrasts nicely — evoking a time when manmade materials were up and coming wonders in the mid-twentieth century. Think of TV show Mad Men with their pale blue Cadillacs http://www.thetruthaboutcars.com/2010/07/ask-the-best-and-brightest-wwddd/ or Jackie Kennedy wearing a Pucci print. http://yerbluesjohn.tumblr.com/image/3611835979
If you missed convention, it is well worth the effort to seek out one of the Colormix presentations scheduled this fall around the country. Who knows? Maybe like our Convention’s “Best Finish” winner, Ed Mattingly, you’ll get inspired to create a new finish. (Ed used Honed Vitality colors in his finish voted by convention attendees as the “Best”. He’s creating a How-To video for us — check back in Artisphere soon!) Also at this presentation, you can update your vocabulary. Within five minutes, Jackie used keywords, like “bespoke,” “rough luxe,” and 
“semiprecious” that can help us name our portfolio finishes and use when consulting with interior designers and clients. Lastly, it is an education on exciting designers across all fields. I now follow omni-designer Karim Rashid: http://www.karimrashid.com, wish I could buy a new jewelry wardrobe from Specimental Design on Etsy: http://www.etsy.com/shop/Specimental, and plan to check on Trove Wallpaper offerings often for eye candy: http://www.troveline.com/woodVeneer.php4. Even though I was lucky enough to be in the audience in Reno, I plan to attend again when Jackie is in San Francisco in October. The presentation packs in so much information in a short period of time, I’m sure I will pick up some new things with a second viewing.
-
Sign Up for Our Email Newsletter
-
Advertisers
4 Comments
Janie
I’m so glad I was there to hear Jackie. She is not only educates you on color (or is it colour), but she is very entertaining, too. Do yourself a favor, if you hear she will be in your area, GO and listen to what she has to say.
19 Sep 2012 07:09 am
NameTheresa Cheek
Jackie’s passion for color always comes through in her presentations. I love the references to the 60′s. Great article Julie!
19 Sep 2012 08:09 am
Maureen Rector
Wow what a great presentation at Reno’s Idal convention. The trends were so well illustrated and referenced. I took copious notes…to bad there weren’t hand-outs. Loved loved loved this informative woman! Well done.
19 Sep 2012 10:09 am
Julie Zouzounis
Thanks for the great synopsis of the SW Colormix forecasting 2013 trends. As an artist we get inspiration from so many different sources- it is helpful to have some focus.
01 Oct 2012 11:10 am
Leave a Comment