“Opposites attract” declared Jackie Jordan, Color Marketing Director for Sherwin Williams, at the start of her Colormix 2013 presentation at the IDAL convention in Reno. Using influences from designers in fashion, furniture, and jewelry, Jackie identified four main color palette trends: Midnight Mystery, Honed Vitality, Vintage Moxie, and High Voltage. Each trend has ten Sherwin Williams paint chip colors to inspire decorative artisans like us for base coats and complimentary faux finishes.
Jackie completely convinced me that the dark, brooding energy of the colors in Midnight Mystery can co-exist with the Lite-Brite thrill of High Voltage. These are the trends for a client that wants to push the envelope, like a new night club or restaurant. Honed Vitality and Vintage Moxie will move a client’s home or residential space forward in a gentler manner, though they are by no means boring. Honed Vitality speaks of the “magical hour” that happens at dusk, when all the world seems to glow. This trend also follows our fascination with the natural world and the colors offer a respite from our harried modern lives. Vintage Moxie contrasts nicely — evoking a time when manmade materials were up and coming wonders in the mid-twentieth century. Think of TV show Mad Men with their pale blue Cadillacs http://www.thetruthaboutcars.com/2010/07/ask-the-best-and-brightest-wwddd/ or Jackie Kennedy wearing a Pucci print. http://yerbluesjohn.tumblr.com/image/3611835979
If you missed convention, it is well worth the effort to seek out one of the Colormix presentations scheduled this fall around the country. Who knows? Maybe like our Convention’s “Best Finish” winner, Ed Mattingly, you’ll get inspired to create a new finish. (Ed used Honed Vitality colors in his finish voted by convention attendees as the “Best”. He’s creating a How-To video for us — check back in Artisphere soon!) Also at this presentation, you can update your vocabulary. Within five minutes, Jackie used keywords, like “bespoke,” “rough luxe,” and “semiprecious” that can help us name our portfolio finishes and use when consulting with interior designers and clients. Lastly, it is an education on exciting designers across all fields. I now follow omni-designer Karim Rashid: http://www.karimrashid.com, wish I could buy a new jewelry wardrobe from Specimental Design on Etsy: http://www.etsy.com/shop/Specimental, and plan to check on Trove Wallpaper offerings often for eye candy: http://www.troveline.com/woodVeneer.php4. Even though I was lucky enough to be in the audience in Reno, I plan to attend again when Jackie is in San Francisco in October. The presentation packs in so much information in a short period of time, I’m sure I will pick up some new things with a second viewing.