Logos and identity are everywhere in today’s world. Everywhere we look we are bombarded with certain colors and shapes that relate to a certain brand. I could not help but think about logos & branding and how important they are to companies and organizations who use them while creating this years 2013 Indianapolis convention banner. While creating this years banner I wanted to evoke a sense of excitement while incorporating the race track theme, since well be in that environment for convention, so every time we see the banner, we know that it’s our society(IDAL) and convention, and we are pumped to attend! It’s a fine line to keep your logo and identity consistent throughout marke
What is brand?
– The perceived emotional corporate image
as a whole.
What is identity?
– The visual aspects
that form part of the overall brand.
What is a logo?
– A logo identifies
a business in its simplest form via the use of a mark or icon
So why is it so important for a company to have a logo? The answer is simple: Logos are the face of your company. They are graphical displays of a company’s unique identity. Through colors,fonts, and images they provide essential information about a company that allows customers to identify with the company’s core brand. They are also a shorthand way of referring to the company in advertising and marketing materials.
So what makes a good logo? Your logo should be unique in its design while conveying to your customers exactly what kind of company you are. While your choices of design, color, and typography are endless, its important that the logo you choose conveys the appropriate message to your clients. For example, cutting-edge firms and tech companies tend to have angular logos to convey speed, while service-oriented firms have rounded logos to provide a sense of service and trust.
Think about how many logos you see everyday. Whether you’re pumping gas, channel surfing, or standing in line for your new iPhone 5, you’re constantly seeing logos that tell you something about those brands or companies.
With that in mind, how’s your logo/identity working for your company? Is your brand appearance consistent? If people see your marketing material without seeing your logo will they associate it with your company?