Although Twitter and Facebook are arguably two of the most popular social media destinations, a study shows that 69% of adults have no real idea what Twitter is or does. When I ask many of my peers if they are on Twitter, many times I either get a resounding “Yes!” followed by their Twitter username or a resounding “I find it confusing…what is it exactly…?”.
It wasn’t long ago when I didn’t know the difference between a Facebook page, profile and a group. It took quite a bit of research to not only understand each of them, but also to use them effectively for a creative business. Even today, it’s still a learning process as the rules seemingly change daily. It’s fun, though – and there are great ways to maximize your business on the web’s most popular destination, Facebook.
Regina Garay helps run Orlando-based Garay Artisans, a sibling-owned business. Together, she and her brother, Jason Rosales, have tackled numerous residential and commercial projects, such as the Orlando International Airport and various Grand Bohemian Hotel properties. The company has won two Top Job Awards from American Painting Contractor magazine. Regina also pens the daily blog, Fauxology, which focuses on the love affair between Decorative Painting and Interior Design.
In Greek mythology, there is a mythical water beast called the Hydra. The Hydra had multiple heads – the zinger is that once you chopped one head off, two grew back in its place. So, you can imagine it would have been a challenge to conquer in that way. Many artisans view Social Media as a Hydra of sorts. There you are, finally understanding and conquering one site and boom! – another two pop up. Plus, the time spent on social media frequently gets in the way of being creative and generating new finishes and patterns for your business. Sound familiar?